Azmth is Crescent Bridge’s in-house advertising technology for information advantage. The Azmth team brings decades of experience delivering public affairs campaigns, public diplomacy, information operations, and marketing and advertising for some of the world’s most influential brands and organizations.
How audiences around the world consume media and information changes constantly.
AI is changing our understanding of individual behavior and the speed at which we can match that behavior.
One approach is no longer sufficient to deliver information at pace and scale.
Traditional media buying can be wasteful and opaque with multiple links in the supply chain taking a cut and obscuring the performance data.
