Azmth is Crescent Bridge’s in-house technology that enables information advantage through technology. The Azmth team brings decades of experience delivering public affairs campaigns, public diplomacy, information operations, and marketing and advertising for some of the world’s most influential brands and organizations.
How audiences around the world consume media and information is in a state of constant flux.
AI is changing our understanding of individual behavior and the speed at which we can match that behavior.
One agency approach is no longer sufficient to deliver information to global audiences.
Why? The current approach to media buying is outmoded and cumbersome. Half the pie is consumed by middlemen before a single impression is delivered to the target audience. In the process, clients rarely understand how their media is delivered, nor can an agency demonstrate impact with that audience.
